Premium Growth Marketing program for marketers, product managers and entrepreneurs who want to systematically drive growth. 10 modules: Growth Mindset and North Star Metric — growth frameworks (AARRR, North Star, Growth Loops, Flywheel), growth opportunity identification, OKRs for growth; Conversion Rate Optimization (CRO) — conversion funnels, UX audit, heatmaps, session recording, user testing, conversion psychology (Cialdini, Fogg Behavior Model), landing page optimization, form optimization, checkout optimization; A/B testing and experiments — experiment design, statistical significance, power analysis, multi-armed bandit, Bayesian A/B testing, frequentist vs Bayesian, sample ratio mismatch, peeking problem, sequential testing; Growth Loops and Viral Marketing — viral coefficient, K-factor, viral loops, referral programs, network effects, product-led growth (PLG), freemium-to-paid conversion, self-serve growth; Retention and Engagement — cohort analysis, retention curves, churn prediction, customer health score, lifecycle marketing, email/SMS automation, push notifications, in-app messaging, loyalty programs, gamification; SEO and Organic Growth — technical SEO, content marketing, link building, E-E-A-T, Core Web Vitals, keyword research, topical authority, programmatic SEO, AI content strategy; Performance Marketing — Google Ads, Facebook Ads, TikTok Ads, LinkedIn Ads, programmatic advertising, attribution modeling (first-touch, last-touch, multi-touch, data-driven), ROAS, CAC, LTV, blended CAC, payback period; Marketing Analytics — SQL for marketers, Google Analytics 4, Mixpanel, Amplitude, Segment, product analytics, funnel analysis, retention analysis, cohort analysis, predictive analytics, LTV modeling, marketing mix modeling (MMM); Growth Channels and Go-to-Market — PLG vs SLG vs Enterprise GTM, channel selection, growth channel matrix, community-led growth, developer marketing, API-first growth, partnerships, influencer marketing; Capstone — full Growth Strategy: current state audit, growth opportunity identification, experiment roadmap, budget, metrics, OKRs, implementation plan.
Purchase access to unlock all modules. One payment — one course of your choice.